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An Underserved and Growing Client Population

By Advocacy

Approximately 69 million Americans are enrolled in Medicare—and that number continues to rise.

For LMFTs, this represents both a responsibility and an opportunity. Older adults and families often benefit from systemic, relational approaches to care, yet access to qualified providers can be limited. By becoming

Medicare-eligible providers, LMFTs can help fill this gap while also expanding their potential client base.

This isn’t about changing your practice overnight. It’s about positioning yourself to serve a broader population when the opportunity arises. Growth doesn’t always require new marketing strategies—sometimes it starts with being eligible. Find out more at aamft.org/Medicare.

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